Crayon were looking to expand their audience on YouTube through the creation of unique hero campaigns. These were to promote various products they were delivering for their partners, Microsoft and Amazon.
Crayon called on Wooshii and it's network to both formulate creative approaches to delivering the messages and then delivering on the execution of productions
One of the campaigns developed by the Wooshii in-house creative team along with some crowdsourced creative from the Wooshii network developed the character of an IT manager who frequently misses key areas. This campaign was so successful it was then extended over multiple videos, formats and distribution channels.
Crowd-sourced creativity, accessing leading Creative Directors to define unique concepts.
Flexible and cost-effective production model that enabled Crayon to produce content every month, with a cost per ad of $25,000.