It all starts with an idea - we take what we know about your target and goals and work together with you and our network to formulate a video experience.
From the initial idea, we produce 10 variants on the theme. We consider major content changes such as context, gender of cast, scenes, script, etc. 10+ versions then go into production.
Each version of the video is then split into 10s, 100s or 1000s sub-versions. Our edit tech and team create edits to elements such as edit, speed, music, lighting and length.
We now have 100s or 1000s videos. These are pushed across the YouTube network and our AI starts to crunch your campaign to identify the most effective ads.
The majority of your distribution spend is put behind the winning ads. Improved targeting options and creative offerings will ensure maximum engagement and brand lift.