Video Ad
Production For Global Businesses
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The time is now to invest in video advertising.
The average person is exposed to between 4,000 and 10,000 adverts per day, so standing out among the digital jungle is harder than ever.
But when it comes to communicating your message with simplicity and impact and driving growth for your business, video ads can be an impactful tactic to help you hit target.
Video ad content can vary, from instructional guides and product showcases to customer testimonials and user stories.
So if you’re looking to scale up your advertising efforts and increase ROI, why not consider video ads as a key tactic in your strategy?
35%
that’s how much you could increase sales, just by adding a video to your product page (according to eBay and Amazon)
83%
of marketers say video has increased the average time visitors spend on their website
52%
of marketing professionals agree that video content generates the best ROI
How do we make sure that our video ads are being seen by the right people and not being skipped over?
There are several ways to ensure that your video ads are being seen by the right people and not being skipped over:
-Use targeting: Use targeting options such as demographic, behavioral, retargeting, lookalike, contextual, interest, geotargeting and keyword targeting to reach specific audiences that are most likely to engage with your brand.
-Test & Learn: Use A/B testing to optimize the elements of your video ad, such as the headline, visuals, and call-to-action (CTA), to improve performance over time.
-Engaging content: Use storytelling, humor, and interactive elements to create engaging and shareable videos that people will want to watch and share with their networks.
-Use social proof: Use social proof such as customer testimonials, ratings and reviews to build trust and credibility with your audience.
-Use brand safety: Use brand safety measures to ensure that your video ads are only being shown in appropriate and safe environments.
-Use metrics: Use key metrics such as view-through rate, click-through rate, conversion rate, and engagement rate to measure the success of your video ad campaigns and make data-driven decisions.
-Use native video ads: Native video ads that are seamlessly integrated into the content of the website or app where they are being displayed are less likely to be skipped over. But to be certain, always try to get your hook across within the first 5-10 seconds of your video.
-Use captions: Use captions on your video ads to make them accessible to a wider audience and increase the chances of them being watched.
-Use end screens: Use end screens to promote related videos, channels, or links to your website, this will encourage viewers to continue engaging with your brand.
-Use ad formats: Use ad formats that are more engaging like skippable or non-skippable, rewarded video ads, bumper ads, and others, depending on the platform you’re using.
We’ve expertise in a number of different industries and every video style you can imagine, so creating videos that stand out from the crowd is simply our bread and butter. Chat to us about how to leave a lasting impression on your audience and drive real results for your business.
How can we use video advertising to drive brand awareness and engagement?
There are several ways to use video advertising to drive brand awareness and engagement:
-Use storytelling: Create a compelling story that connects with your target audience and showcases your brand in a positive light. This can help to build emotional connections with your audience and increase brand awareness.
-Use Influencers: Partner with influencers to promote your brand and reach a wider audience. Influencers can help to generate buzz around your brand and increase engagement.
-Use humor: Use humor to create engaging and shareable videos that people will want to watch and share with their friends.
-Use interactive elements: Use interactive elements such as polls, quizzes, and CTAs to encourage engagement and increase the chances of viewers taking action.
-Use social media platforms: Share your video ad on various social media platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, and others.
-Use remarketing: Use remarketing to target users who have previously interacted with your website or mobile app.
-Use brand safety: Use brand safety measures to ensure that your video ads are only being shown in appropriate and safe environments.
-Use targeting: Use targeting options to reach specific demographics or audiences that are most likely to engage with your brand.
-Use A/B testing: Use A/B testing to optimize your video ad campaigns and improve performance over time.
-Use metrics: Use key metrics such as view-through rate, click-through rate, conversion rate, and engagement rate to measure the success of your video ad campaigns and make data-driven decisions.
How do we measure the ROI of our video advertising campaigns?
Measuring the success and ROI of your video marketing efforts is essential to make informed decisions about your strategy. With video production from Wooshii and performance management through our dashboard WooshiiInsight, you’ll have all the data you need to track key metrics, video performance and competitive benchmarking. Here’s what to focus on:
-Views: How many people are watching your videos? Are they the right people? How long are they watching for? WooshiiInsight brings all your video content together in one place, and helps you track performance across a multitude of metrics, including all traditional performance indicators and proprietary Wooshii rankings such as return on production investment and quality score.
-Engagement: People love to share, like, and comment on videos that engage them. Keep track of those metrics to see how your audience is responding.
-Conversion rate: Are your videos driving the desired action, like filling out a form or making a purchase? Track this metric to see how effective your videos are at converting viewers into leads.
-ROI: Finally, you’ll want to calculate the return on investment (ROI) of your video marketing efforts. To do this, subtract your total video production and promotion costs from the total revenue generated by your videos. With Wooshii’s help, you can easily measure your ROI and see how your video marketing efforts are impacting your bottom line.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
How can we target specific demographics or audiences with our video ads?
-Demographic targeting: Platforms such as Facebook and YouTube allow you to target specific demographics based on factors such as age, gender, location, and interests.
-Behavioral targeting: Behavioral targeting allows you to target users based on their online behavior, such as the websites they have visited or the products they have searched for.
-Retargeting: Retargeting allows you to target users who have previously interacted with your website or mobile app.
-Lookalike targeting: Lookalike targeting allows you to target users who have similar characteristics to your existing customers.
-Contextual targeting: Contextual targeting allows you to target users based on the content of the website or app where your ad is being displayed.
-Interest targeting: Platforms like Facebook, LinkedIn, and YouTube allow you to target users based on their interests, such as sports, travel, or technology.
-Geotargeting: Geotargeting allows you to target users based on their location, such as a specific city, state or country.
-Keyword targeting: You can target users who are searching for specific keywords on search engines, such as Google or Bing.
You can use one or more of these options to create a specific target audience for your video ad campaign.
How much does it cost to produce a video ad?
We can help with any kind of video production, and we’ve expertise in all the nitty gritty too—from script writing to casting, directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’ve got your marketing strategy nailed for this year, get in touch and let’s talk about how video can make it even more valuable for your business!
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