Promote Your Product Through The Power Of Video
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Launching, promoting, communicating, demonstrating.
The possibilities are endless.
Rather than telling someone you have a great product that will change their life, why not show them what they’re missing out on?
Product videos are a crucial tool in a marketers armoury, giving customers the opportunity to see your product in action and gain insight in to how it would help solve problems or enhance experiences.
When working on product videos, it’s important to go deeper than aesthetics and basic functionality.
We’ve found the most successful creative demonstrates the problem, provides the solution, enhances the experience and communicates the wider brand vision and mission.
96%
of people have watched an explainer video to learn more about a product or service
88%
of them proceeded to purchase the product or service after watching
86%
of marketers say video is an effective lead generation tool
How can I use product videos to increase sales and improve customer engagement?
There are several ways that product videos can be used to increase sales and customer engagement for enterprise-level brands and businesses:
-Use product videos to showcase the features and benefits of your products in an engaging and visually appealing way.
-Use video storytelling to create an emotional connection with your audience and increase brand loyalty.
-Use video as a tool to educate your audience on how to use your product and its features, this can increase customer satisfaction and reduce returns.
-Use product videos in your email marketing campaigns, this can increase open rates and click-through rates, and drive more sales.
-Use video on your website and social media platforms, this will increase engagement and time spent on your website, which can lead to more sales.
-Use video as a tool in your customer service strategy, by creating how-to videos, FAQs and product demos, this can reduce the number of customer service calls and increase customer satisfaction.
-Use video to create a sense of urgency by announcing product launches, limited-time offers, and clearance sales, this can increase the number of sales.
-Use video testimonials, this can increase customer trust and credibility, leading to more sales.
By incorporating product videos in your marketing strategy and sales process, you can increase customer engagement and drive more sales.
How much will it cost to produce a product video?
We can help with any kind of video production, and we’ve expertise in all the nitty gritty too—from script writing to casting, directing and editing. Our video projects usually start at £10,000, but prices vary depending on the scope and scale of your project. If you’ve got your marketing strategy nailed for this year, get in touch and let’s talk about how video can make it even more valuable for your business!
How can I create product videos that effectively communicate the features and benefits of my products?
Here are a few ways to create product videos that effectively communicate the features and benefits of your products:
-Keep it short and simple: Make sure your product videos are short, concise and easy to understand.
-Show, don’t tell: Use visual demonstrations and examples to show the features and benefits of your product, instead of just describing them.
-Use animation and motion graphics: Use animation and motion graphics to make your videos more engaging and to clearly demonstrate the features and benefits of your products.
-Use customer testimonials: Use customer testimonials to show the real-life benefits of your products and to build trust with your audience in an authentic way.
-Use storytelling: Use storytelling to create an emotional connection with your audience and to showcase how your products can solve their problems or improve their lives.
-Highlight the unique selling points: Make sure to highlight the unique selling points of your products and what sets them apart from the competition.
-Use clear and concise language: Use clear and concise language to explain the features and benefits of your products, avoid using technical jargon or industry-specific terms.
-Use professional voiceover and music: Use a professional voiceover and background music to add more polish and professionalism to your videos, this can make them more impactful.
Where can you find expertise like that? Wooshii can assist with creating high-quality, custom videos tailored to your organisation’s needs and goals, ensuring that your videos are informative and engaging.
How can I measure the success of my product video marketing campaigns?
To reach your target audience effectively, it’s important to consider who your audience is, what type of content they find most engaging and where they’re consuming it. Wooshii has a wealth of experience in creating videos across 40+ different industries, and we can help you craft a video that resonates with your target audience.
Discover more about WooshiiInsight – our very own platform that monitors metrics across different channels, coupled with monthly commentary from our video experts, designed to help you make informed decisions about how to optimise and improve your strategy moving forward.
How can I ensure that my online videos are accessible and inclusive for all audiences?
Here are a few ways to ensure that your product videos are accessible and inclusive for all audiences:
-Provide closed captioning and subtitles: This will make your videos accessible to people who are deaf or hard of hearing and also to those who are watching in a noisy environment.
-Add audio descriptions: This will make your videos accessible to people who are blind or visually impaired.
-Optimize for different viewing environments: Make sure your videos are optimized for different viewing environments, such as small screens, low internet speeds, and varying lighting conditions.
-Use inclusive language and imagery: Avoid using language or imagery that may be offensive or exclusionary to certain groups.
-Test your videos with different accessibility tools: Test your videos with different accessibility tools such as screen readers, closed captioning software, and keyboard navigation to ensure that they are accessible to all audiences.
-Check for color contrast and readability: Make sure that the color contrast and readability of your videos are good, this will make it easier for people with visual impairments to read the subtitles and captions.
-Avoid using flashing images or strobe lighting effects: These can be triggering for people with certain medical conditions and it is important to avoid them.
-Use of sign language in the video will make your content accessible to the deaf community.
By considering accessibility and inclusivity in the production process, your product videos will be more likely to reach and engage a broader audience.
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