Video Made Easy

Keep up-to-date on the latest news in the video world. You can also find loads of helpful content on our social media channels

Viewernomics from Google

November 12th 2018 By Fergus Dyer-Smith

Views used to be a great way to measure the success of videos; now it's not enough! To succeed you need...

READ MORE →

What is Brand Lift?

November 5th 2018 By Fergus Dyer-Smith

Brand Lift is a tool that many marketers are using to understand the impact of their video campaigns. The old way of measuring success for a video campaign was to put your video out there and after the campaign was complete measure if the ad impacted sales...

READ MORE →

Understanding Youtube Ad Targeting

October 29th 2018 By Fergus Dyer-Smith

One of the best things about the YouTube advertising platform is the amount of targeting options open to brands...

READ MORE →

"Ad Sequencing" for Google Video Ads

October 16th 2018 By Fergus Dyer-Smith

Seen in the wild is a new feature to allow you to sequence video ads...

READ MORE →

Live video and the power of NOW.

October 15th 2018 By Fergus Dyer-Smith

Live video provides a powerful way to connect with your audience. Here are some quick tips to help make your Live Video campaigns more successful...

READ MORE →

YouTube Vertical Video Ads

September 26th 2018 By Fergus Dyer-Smith

YouTube has just made it even easier to target mobile users specifically with video ads...

READ MORE →

Scaling Video For Value

Download our insights and guide to maximizing video effectiveness. In this guide you will learn

  • How video is growing as a route to engaging audiences?
  • How are marketers using video today?
  • How the current pandemic is impacting video use.
  • Learn the Video Scale-Up Playbook

And much more

Download Now

Say Hello -