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The Covid-19 Effect - How Video Marketing is Responding to Change

September 21st 2020 By Donovan

COVID-19 has obviously hit many organisations hard. Marketers are more anxious about protecting their budgets. Some have already made cuts: almost a third (31%) have been forced to suspend video investment


We Love Christmas Ads: Here’s Why

December 10th 2019

We’ve reached the month of the year where the fun, the games and the amount of eating more than you can handle, has finally arrived. Can you believe it?


Viewernomics from Google

November 12th 2018 By Fergus Dyer-Smith

Views used to be a great way to measure the success of videos; now it's not enough! To succeed you need...


What is Brand Lift?

November 5th 2018 By Fergus Dyer-Smith

Brand Lift is a tool that many marketers are using to understand the impact of their video campaigns. The old way of measuring success for a video campaign was to put your video out there and after the campaign was complete measure if the ad impacted sales...


Understanding Youtube Ad Targeting

October 29th 2018 By Fergus Dyer-Smith

One of the best things about the YouTube advertising platform is the amount of targeting options open to brands...


"Ad Sequencing" for Google Video Ads

October 16th 2018 By Fergus Dyer-Smith

Seen in the wild is a new feature to allow you to sequence video ads...


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