Video Made Easy
Keep up-to-date on the latest news in the video world. You can also find loads of helpful content on our social media channels
Wooshii raises £3.6m to support the growth of its disruptive video agency
Woohoo. WE did it!
READ MORE →Viewernomics from Google
By Fergus Dyer-Smith
Views used to be a great way to measure the success of videos; now it's not enough! To succeed you need...
READ MORE →What is Brand Lift?
By Fergus Dyer-Smith
Brand Lift is a tool that many marketers are using to understand the impact of their video campaigns. The old way of measuring success for a video campaign was to put your video out there and after the campaign was complete measure if the ad impacted sales...
READ MORE →Understanding Youtube Ad Targeting
By Fergus Dyer-Smith
One of the best things about the YouTube advertising platform is the amount of targeting options open to brands...
READ MORE →"Ad Sequencing" for Google Video Ads
By Fergus Dyer-Smith
Seen in the wild is a new feature to allow you to sequence video ads...
READ MORE →Live video and the power of NOW.
By Fergus Dyer-Smith
Live video provides a powerful way to connect with your audience. Here are some quick tips to help make your Live Video campaigns more successful...
READ MORE →YouTube Vertical Video Ads
By Fergus Dyer-Smith
YouTube has just made it even easier to target mobile users specifically with video ads...
READ MORE →
Scaling Video For Value
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How video is growing as a route to engaging audiences?- How are marketers using video today?
- How the current pandemic is impacting video use.
- Learn the Video Scale-Up Playbook
And much more
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