Video Made Easy

Keep up-to-date on the latest news in the video world. You can also find loads of helpful content on our social media channels

Viewernomics from Google

November 12th 2018 By Fergus Dyer-Smith

Views used to be a great way to measure the success of videos; now it's not enough! To succeed you need...


What is Brand Lift?

November 5th 2018 By Fergus Dyer-Smith

Brand Lift is a tool that many marketers are using to understand the impact of their video campaigns. The old way of measuring success for a video campaign was to put your video out there and after the campaign was complete measure if the ad impacted sales...


Understanding Youtube Ad Targeting

October 29th 2018 By Fergus Dyer-Smith

One of the best things about the YouTube advertising platform is the amount of targeting options open to brands...


"Ad Sequencing" for Google Video Ads

October 16th 2018 By Fergus Dyer-Smith

Seen in the wild is a new feature to allow you to sequence video ads...


Live video and the power of NOW.

October 15th 2018 By Fergus Dyer-Smith

Live video provides a powerful way to connect with your audience. Here are some quick tips to help make your Live Video campaigns more successful...


YouTube Vertical Video Ads

September 26th 2018 By Fergus Dyer-Smith

YouTube has just made it even easier to target mobile users specifically with video ads...


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