Youtube announced recently that it is letting brands serve bespoke vertical creative within its ad network.
YouTube says over 70% of YouTube watch time happens on mobile devices and it matches the stats that we see with many of our customers. Now YouTube is allowing advertisers to create ads that take full advantage of the new YouTube player and of course the screens of its viewers.
Some of the key elements are;
Mobile devices are increasingly becoming the device of choice. Thinking about how our audience interacts with these devices and then creating ads to fit is becoming ever easier. It also means that we need to increasingly consider all the formats, (classic, square, verticle) when building our campaigns.
Download our presentation on the Google designed framework, Hero Hub Hygiene.