Views used to be a great way to measure the success of videos; now it's not enough! To succeed you need to think beyond the simple view towards engagement and action.
YouTube has recently created something called "Viewernomics" which, according to Google is "a series of content focused on maximising audience engagement and delivering meaningful results. Viewernomics gathers powerful new data and industry expert voices to cut through the noise, and help marketers take the next step in achieving online video success in new and exciting ways."
The gist of viewernomics is based on a few principles:
To read the full article and case studies on Viewernomics from Google click here
Download our insights and guide to maximizing video effectiveness. In this guide you will learn
And much moreDownload Now