One of the toughest part of any negotiation between a brand and a creative is the issue of cost.
The client wants the work doing at the cheapest possible rate, and the creative wants to earn a decent wage. What we’d like our system to do is take the stress out of this aspect of pitching for work.
The creatives need a clear idea of the client’s budget before they start submitting ideas. After all, there’s no point in a creative coming up with a stunning idea for a 5 minute video extravaganza if the client’s only got a budget of $50.
But as we’ve been working on the site and speaking to brands, the general feeling is that many companies simply don’t know what sort of budget they need for viral marketing.
How much should they set aside for a video clip? What would a Flash game cost? And how long will it take to make them?
These are the questions that the brands are asking, and we need to be able to give them some rough figures. We need the brands to feel confident that if they set aside a certain budget, they’ll be able to get what they’re looking for.
And that’s why we need the help of our creatives to fill in this questionnaire.
We’d love to get your thoughts on how much you would charge for certain projects, and how long they’d take.
This will help in two ways; firstly, the brands will get an idea of costs and timescales, and secondly the creatives will know that they’re going to get projects with a decent budget.
The questionnaire should only take a few minutes to complete and your answers won’t be shown to anyone or displayed on the site.
Don’t worry, you won’t have to stick to those prices when bidding on projects! It’s just an initial exercise to help us get some rough figures. Please try to be realistic – if the figures are too high, brands might be put off from posting projects.
If you’ve got any comments at all about the questionnaire, please feel free to leave them below, or email Fergus (firstname.lastname@example.org) and he’ll be happy to help.
Download our presentation on the Google designed framework, Hero Hub Hygiene.