App Store creates a demand for simple videos

September 17th 2014

The Latest…September 17th 2014

Apple has announced that app developers will be able to upload a 30 second video to iTunes Connect to help them stand out in the App Store, from the 17th September 2014.

Apple’s guidelines are very exacting – between 15 and 30 seconds, no humans, no hands, just clever demonstration of the app features, functionality and interface. Music, voiceovers , graphics to enhance the navigation, copy to give context are OK.

Apple is encouraging their app owners to do this themselves using tools like Quick Time player and iMovie but Wooshii’s video maker community can help.

What you, the App owner, will need to think about is the content – the script and storyboard, you only have 30 seconds, what are the key 3-5 features that differentiate your product experience?

If you include Apple App Preview in the title of your project, we will ensure that the right people have the Apple guidelines.

When posting your project select animation and ignore the budget guidance – this is a simpler project than a bespoke animation.

Post to Wooshii’s video maker community of 10k here.

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