…or you probably did but not all of them at once
But before we get there...did you know that Youtube has over 2 Billion users and that over 1 billion hours of video are watched daily in 100 countries and 80 different languages on the platform! Wow, now that's is a lot of videos of puppies sleeping, people crashing into things and bad covers of terrible songs (these are a few of my favourite things). Even though Youtube has been around since 2005 it's still the most popular platform to consume video content on for any age group, including Gen Z - that includes Facebook, Tiktok, Instagram, Netflix and most television networks. (Source: Youtube)
I'm not trying to plug or write this blog about Youtube, far from it, I'm merely scene-setting. It's the hook! I wow you with big flashy numbers and mind-bending stats that lure you, get you interested and baaam...I state the obvious! Video is by far one most popular form of content consumed by audiences today on any platform, and that is why it is one of the most effective tools in marketers arsenal. It's a great way to explain, educate and reach an audience across a multitude of platforms; creating awareness, delivering engagement and influencing decision-making.
Whether your audience consists of consumers, commercial organisations or your own employees, read our 40 Uses for Video below to discover how to drive extraordinary value for you and your audience:
- Create explainer videos to illustrate the attributes of product and services and challenges they solve.
- Everybody loves a good product demonstration, show your customers how to get the most out of a product or services so they don’t mistake it for a hat.
- Getting your clients to record video reviews and testimonials, is a great way to help build trust in your brand and show how fantastic your products and services are.
- Recycle…and I’m not talking about your plastics (but please do that too), I am talking about your content. Turn popular content into bite-sized mixed-media videos and animation. Have loads of interesting stats? Put them in a 15-30 second video and share them. People will love you for it.
- How It’s Made – Time-Lapse Edition! We are naturally curious, so creating time-lapse videos on how things are made is a great way to spark interest and engage with your audience.
- Sorry TL;DR (Too Long; Didn’t Read)- Turn your blogs into video blogs or…vlogs, make them short, sharp, interesting and engaging. Give your readers something different and memorable. Nobody has time to scroll through 3000 words and a life story to get to the recipe if you know what I mean.
- Create a platform for and actively encourage your customers to create product reviews or unboxing videos that they can share on your site or social channels. Turn it into an incentive scheme, providing discount codes to those that have high engagement.
- How about getting influencers involved as well, this is a good way to reach audiences that you may not have thought of or are able to. It’s a fantastic medium for product demos, unboxing and endorsements.
- Create product support videos or how-to videos that can provide and help customers with everything from manuals, assisting assembly and troubleshooting. Imagine all the flat-pack furniture you could build… not much because, it is impossible, thanks, Ikea!
- Create video content for all your social media channels frequently, matching them to any text-based updates. This is a great way to share content and stay in touch with your audience.
- Create short, fun social media stories that you can feature. It will give your network great insight into who you are.
- Everybody loves a fast, swooping, high-altitude shot! They’re awesome, just ask Michael Bay. So why not shoot aerial drone footage and make your videos interesting and fun.
- Create a video library where your customers and visitors can gain valuable insight and knowledge. You can include resources such as instructional videos, product demonstrations, walk-throughs, regulation and industry updates, explainers, the office pug drinking from a mug and much more
- Do you want to make your videos even better? (cheesy salesman grin). Of course you do! So animate them! They are way more fun, you can create visually appealing and memorable product demos, brand films, internal comms. The possibilities are endless.
Customer Relationship Management
- FAQs are fun, how about using video to answer common questions. Studies show that viewers retain 95% of a video's message compared to 10% with text.
- Everyone needs a little help, how about creating visual solutions to problems. Then throw it into that new video library of yours.
- Behind-the-scenes videos are a great way to show your customers how awesome you and your products are, if there is a lot of work involved to make that bowl, table or cupcake then show it, they’ll appreciate the quality.
- What does the CEO have to say, how about Gary in accounts or Karen in product development? Film little interviews with them, it’s a great way to show your audience what makes your business tick.
- “Buy our stuff!” Use video as a call-to-action, which you can then dot all-around your website to help encourage your visitors to buy your stuff or at least give you a call.
- "Thank you for buying our stuff!” How about creating little thank you videos or gifs that are automatically sent in confirmation emails. This is also a great way to inform and upsell more products and services.
- Be a little different, record video email signatures that can be turned to fun, quirky gifs that will help you stand out from the crowd.
- Film videos where a client manager or salesperson reads through a quote or contract, explaining details and answering common questions – this can clear any ambiguity and adds a nice personal touch.
- How about video customer support, with video tools such as Skype and Zoom, why not set up times with your customers where you can answer their queries or run through product demonstrations.
- Create Gifs and Boomerangs to show your business’ quirky side or to demonstrate and advertise products and services.
- People would do just about anything to stave off the boredom of a waiting room, so why not take advantage of the situation by creating videos to run on a loop that informs, upsells and entertains your customers.
- Creating personalised thank you messages which you can send to clients when they commission a new project or at the end of can go a long way in establishing a lasting relationship.
- Increase email conversion rates by including a combination of video and text in your email campaign. It’s all about the clicks!
- How about running a webinar…and or podcast? Online events, workshops or lectures are a great way to share knowledge, ideas, and updates with people around the world. They can be used to build and nurture relationships, authority, create brand awareness or demonstrate products and services.
- Create event highlight reels, promos, teasers from speakers, in-event explainers, and interviews for your audience so they can see you actively engaging within the industry - its a human touch allowing people to put a face to a name. You can then send these video reels in newsletters, host them in digital magazines and on your websites.
- Event recaps and key takeaway videos are a great way to share insights with your audience. Simply record yourself or your staff at the events, discussing your findings then promote it directly to your social media, website or blogs.
- Take inspiration from Reddit and start a live event Q&A or AMA (Ask Me Anything) sessions which can be streamed live on social media or on your site. This will allow you to directly engage with your audience, share news and insights.
- You can then invite guest speakers to your AMA’s and then actively promote, share and live stream their appearance on your social media channels.
- Use video on your homepage, you can introduce customers and visitors to your business in an authentic way that helps them better understand who you are and what you do.
- You can create a video mission statement, where you can tell people about your organisation, its goals, and vision for the future? What you do for your customers, employees and owners, why you do what you do and how you want to do it.
- You can also use video to introduce your team in a fun (or serious…no judgment here) and interesting way. Showing off their skills, experience, personalities and interesting traits.
- Boost your employer brand by convincing talent that you are a great fit for them by showcasing your culture, offices, team and that all-important ping pong table that gets used once in summer.
- You can produce interesting and engaging company newsletters that can be shared internally and sent to your customers. Long gone are the days where boring newsletters are ignored – imagine all that time that was wasted writing those updates.
- Company updates, we often spend so much time trying to engage with our external audience that we often forget about the internal ones – video is a great way to communicate with staff, share information and insights.
- Utilising video can really help with staff onboarding and training. Dodge all those silly questions you don’t really have the answer to. Just plug them in and press play.
- Condense those boring reports and presentations into short, sharp and interesting videos. People actually may pay attention.
- Create a video that runs through the 40 Best Uses for Video, saves your audience from reading through this long list.