Video Made Easy

Welcome to the second edition of our newsletter covering trends and developments in video. Before we move on to the cutting edge stuff, did you know that later this year the world – no, make that the universe – will have the opportunity to celebrate the centenary of Gene Roddenberry’s birth?

We’d like to share some news, trends and insights that will give you a clearer picture of what video has to offer. You see, while we’re in love with video, the truth of the matter is we’re much more pragmatic than romantic.

There is a multitude of macroeconomic and behavioural factors that need to come together for video to be an effective medium. Now is the perfect time to scale the video to reach your audiences.

Most industries are now using video as a key marketing and sales channel. Here we see how the Technology and Telecommunications industry are using it to great effect.

The Government has announced that from tomorrow London is subject to Tier 2 Local Covid Alert Level Very High Restrictions. Tier 2 only has one additional restriction to Tier 1: households cannot mix indoors.

Video is by far one most popular form of content consumed by audiences today on any platforms, and that is why it is one of the most effective tools in marketers arsenal. It's a great way to explain, educate and reach an audience across a multitude of platform; creating awareness, delivering engagement and influencing decision-making.

In Part .2  we present our Video Scale-up Play Book where we address these pain points in an efficient and cost-effective manner. We'll discuss the importance of having the right plan, having the right people and the right production process. The framework will allow you,  global marketers, to plan and execute high-scale, including local,  campaigns fast and effectively.

For many brands, creating video at scale is problematic. Handling a small number of videos can be relatively straightforward, but when scaling up for multiple parts of the business is required it gets harder.