March Pritchard, Procter & Gamble's chief brand officer told the ANA conference in Florida that it is time to "disrupt this archaic 'Mad Men' model, and that agencies should strip away anything that doesn't add to creative output.
Earlier this month, the Google-owned video giant rolled out TrueView for Reach, a new way for advertisers to maximise reach from their shorter ads. Find out more...
Testimonial videos are such an efficient marketing tool! Customers explaining how your company helped them satisfy a desire, or overcome challenges will create an urge or necessity to purchase your product.
Feel that your video strategy can be summed up as vox clamens in deserto? Here's a selection of videos and tips from brands who created videos people actually wanted to watch in 2017. What does it take to be one of the best - as in, most watched, liked and shared - YouTube ads of 2017?
Brands need to rethink their marketing strategy to ensure that their video ads will reach the right audience and achieve what they were designed to do. Embrace contextual marketing now!
Is it time to breathe new life into your sales strategy? This could be just what you need to watch those positive responses flow in! And if you need some extra help with your videos, we are just a phone call away!
Using video in your email marketing makes so much sense that you may be tapping your forehead right now, wondering how you haven’t thought about it before!
It looks like 2018 will be the year of “immersive” and "experiential" marketing. Immersive video experiences will take audiences to paths yet unchartered. Watch this space!
Virtual Reality... Augmented Reality... Who doesn’t feel a tingling sense of anticipation when thinking about the possibilities? But should brands really adopt it in their marketing strategies?
Because we have your best interest at heart, in this post we'll give you few hints on how to optimize your social video for mobile - starting with going vertical!
Have you heard about YouTube's new targeting tools? How about Director Mix, the new hot stuff in the creative offerings world? Well, maybe it's time you did - don't thank us.
Square video takes up 78% more space in a person’s mobile news feed than landscape video does. 1:1 video also outperforms 16:9 videos by a staggering 30-35% - Here's why...
Many large brands are using Bumper ads to drive top-of-the-funnel goals like ad recall and awareness. Could bumper ads breathe new life into your business marketing strategy?
There's something mesmerizing about watching things transition from one state to another. This provides a very satisfying feeling. KFC or IKEA are already surfing on the "oddly satisfying" video trend. Make it work for you!
